This article analyses stock market reactions in countries competing to hold the Olympic Games around the time of the winning bid announcements, using both regular and abnormal returns. We analyse the announcement effects of winning and losing for both Summer and Winter games, beginning with games announced inup until the announcement of the games in We find significantly negative stock market reaction for winners of the bid to host Winter Games and insignificant positive reaction for winners of the Summer Games.

The Economic Impact of Olympic Games: Evidence from Stock Markets by Christian David Dick, Qingwei Wang :: SSRN

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Stock market reaction to Olympic Games announcement: Applied Economics Letters: Vol 17, No 5

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The Olympic Games: A Social Science Perspective - Kristine Toohey - Google Livres

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